/ Challenge

Cummins Middle East was rebranding to Cummins Arabia and need to build awareness in Saudi Arabia primarily, but also across inform the rest of the gulf of this brand change.

We were requested to talk about the heritage of the brand, their achievements and the growth across the region in a part footage, part animation short film.

/ Execution

We gathered information from all GCC markets, the USA and began to assimilate their film in a way that would work for their planned Saudi Roadshow.

The work was mainly post production and stitching together already provided footage from various markets and making it work in a flow for a regional piece, making technical information about engines more consumable and amplify a message of a company who can deliver. Against all odds.

/ Result

The primary use of the video on the Saudi Arabian Cummins roadshow was a great success, interested parties who knew the brand were enlightened of what Cummins can do to help and how far they have come in GCC.

Middle East interest is being seeded now and we will tailor clips to that market to continue our growth curve.