/ Challenge
Adamas Motor Group were in the running to secure the McLaren Hong Kong franchise.
They wanted to take the pitch to McLaren in video format to show why they were the number one choice to run that country for the brand.
/ Execution
Our previous work with McLaren, qualified us to be the perfect partner to make sure Adamas were the partner of choice. The video was mapped out to be around 10 minutes runtime, covering CEO’s message, previous work with the brand, our understanding of its communication strategy and how we can sell cars.
Shoot, edits and previous library of footage made this video engaging even at a comparatively long runtime.