/ Challenge
Esquire magazine and ITP Media group approached us to help them create a video that highlights some fashions they were featuring and bring them to life on screen.
Creative direction was the task and to create a master film that could be used as a creative guide for future social media cut downs for the brand.
/ Execution
Once we had been briefed on the fashion styles on offer, we looked at choreography styles to best represent the garments shown as well as our choice of model.
The whole piece was shot in a studio and edited to make it look behind the scenes with some completed sequences mixed in.