Embarking on ambitious giga projects in KSA, we were drafted as a single-source supplier for NEOM, Qiddiya, and Diriyah. We needed to promote female empowerment, establish social responsibility, and enhance brand recognition within government offices.
02. The Solution
Introducing Khadra, our character symbolizing female promotion, driving our social responsibility program and boosting brand recognition in government offices, aiding the successful delivery of Saudi Arabia’s leading projects.