Chestertons
CREATIVE DIRECTION
CONTENT CREATION
DATA MANAGEMENT
SOCIAL MEDIA MANAGEMENT
01. The Challenge
Celebrating 15 years in the MENA region, Chestertons, a 200-year-old London-based company, sought a regional brand overhaul. The challenge lay in catering to diverse market focuses, with Saudi Arabia requiring specific B2B alignment to match market demands, while the UAE and wider GCC needed a B2C strategy.
02. The Solution
We embarked on a comprehensive approach, crafting tailored strategies for each market. For Saudi Arabia, we aligned closely with B2B requirements, ensuring precise market fit. Meanwhile, in the UAE and wider GCC, our focus shifted to dynamic B2C initiatives. Our work encompassed master creative, data system creation/reporting, and ongoing brand asset production.
