The world’s first crypto-based customer review platform, complex in its working and reward scheme needed to be simple and user-friendly for a social B2C audience. Initially focussing on a UK audience, before rolling out globally.
02. The Solution
Our initial focus was to create a brand that exuded social and crypto, targeting the social audience that would be users of both crypto and regular visitors to F&B outlets. We went on to build the app and online audience and handled the UK brand launch.