Revitalizing a UK town with a £300 million investment posed a significant challenge. Crafting narratives to highlight support from stakeholders and showcasing the transformative impact of 21 projects required strategic storytelling and engagement.
02. The Solution
Tailored B2B and B2C narratives showcased The Auckland Project’s vision. Utilizing CGI builds, immersive experiences were created to engage audiences. Strategic messaging aligned with stakeholders’ values ensured resonance and support.