Abu Dhabi Racing
BRAND CONSULTANCY
EVENT MANAGEMENT
DATA
CREATIVE
01. The Challenge
To develop and launch a fresh motorsport brand with global appeal, to highlight the Abu Dhabi and Citroen partnership to foster fresh local and international talent into world rallying.
02. The Solution
Under the direction of Sheikh Khalid Al Qassimi, we understood the brand vision, developed a visual language to bring both Abu Dhabi and Citroen together through a multitude of innovative event activations and brand visuals.
