/ Challenge

To deliver a corporate level Rugby World Cup launch event in the UAE.

/ Execution

Title sponsorship was secured with the leading TV network in GCC, OSN, The venue was the JW Marriott Marquis Dubai, 10 players were brought in behind the 4th most capped played in the game – Ronan O’Gara.

/ Result

Global RWC title sponsors used the lounge to entertain VIP clients in 5 star surroundings, including personal contact from legends of the game for table hosting, signed memorabilia, photo opportunities and the odd anecdote.