/ Challenge

Launch the exclusive Club 63 for McLaren car owners

/ Execution

Here’s the line up - 4 McLaren’s, Yas Marina Circuit, professional race drivers, host and hostesses, food and beverage all hosted inside the actual pit lane of YMC, as used by the F1 teams. All had a very good day. Clients were able to absorb the complete McLaren experience, drive the cars on the track and also be driven by the test drivers to almost the limit of the cars capability

/ Result

Cars were sold and several new prospects were exposed to one of the finest brands in automotive racing history.