Rashid Al Dhaheri
DIGITAL
CREATIVE
BRAND CONSULTANCY
STUDIOS
01. The Challenge
To work with one of the UAE’s most aspiring youth racing drivers from his inception in Go Karting at four years old and build his brand as he climbed the ranks en route to Formula 1.
02. The Solution
We started by creating an Arabic calligraphy logo which represented a Formula One car to convey Rashid’s name, continuing a multi-channel build of his brand as he transversed the world of youth motorsports as one of the most successful Emirati youth drivers ever.
