McLaren
3D MODELING
EVENT MANAGEMENT
CREATIVE
PR
01. The Challenge
Culminating with the launch of the MP4-12C, McLaren sought a partner to deliver the brand to a new audience, creating new retail spaces and demonstrating a fresh approach to harnessing the online and offline audience.
02. The Solution
The launch of the MP4-12C began a long-term relationship with McLaren, we created a highly unique launch event, created unique retail experiences and developed limited edition vehicles focussed on the UAE market.
