Kawasaki
STUDIOS
BRAND CONSULTANCY
CREATIVE
DIGITAL
01. The Challenge
Kawasaki was returning to the UAE market with a new line up of products for water, track, desert and road – the new line up was strong, and the messaging and audience build needed to match.
02. The Solution
“Take on Anywhere” was our lead to reintroduce the brand to the market. Kawasaki was the brand to let you take on all the terrains of the GCC. We opted to build the brand around the extreme sports nature of some products to align with the high-octane nature of the local target audience.
