The Rugby Fragrance
When It’s Time To Clean Up, Get Yours.

/ Challenge

To launch The Rugby Fragrance online to coincide with the 2015 Rugby World Cup

/ Execution

Harnessing the major social media platforms, we began to build an online presence for the Eau De Toilette. With celebrity rugby ambassadors on board we were bale to penetrate a global rugby fraternity.

/ Result

Brand awareness created and retail/wholesale sales secured on several continents.