Louvre Abu Dhabi
The world’s most visited museum opens a second venue.
To promote the construction of Louvre Abu Dhabi and build anticipation of the launch
To document the build of the Museum and build interactive displays that prompt social media interaction. Partnered with Abu Dhabi Media to harness their network channels
People took interest in what was going on a site rarely seen by the public, signed up for newsletters and updates and generated the initial hype campaign.