Louvre Abu Dhabi
The world’s most visited museum opens a second venue.

/ Challenge

To promote the construction of Louvre Abu Dhabi and build anticipation of the launch

/ Execution

To document the build of the Museum and build interactive displays that prompt social media interaction. Partnered with Abu Dhabi Media to harness their network channels

/ Result

People took interest in what was going on a site rarely seen by the public, signed up for newsletters and updates and generated the initial hype campaign.