Volvo Ocean Race
Creating a multi disciplined brand environment

The toughest ocean race known to man, Volvo Ocean Race takes place in 11 cities in 11 countries and covers nearly 72,000 km’s over 9 months.

/ Challenge

It was within the VOR Destination Village, to create, design and execute aspects of the Destination Village, which was open every day of the 23-day stopover.

/ Execution

Abu Dhabi Media and the world famous Louvre museum wanted to have a brand push both offline and online throughout the event and we created interactive and social media zones to build awareness for both clients.

/ Result

Further promoting this great race within the UAE and reaching out to Emirati and ex pat patrons, while also bolstering Abu Dhabi's bid within the challenge by showcasing the city as a strong contender.