Title Sponsor Campaign
A biennial men's golf competition between teams from Europe and the United States.
In order to boost the sponsorship campaign requirements of 4 major Ryder Cup sponsors, our UK team created an immersive and interactive Ryder Cup Fan Village in St. Andrew Square, Edinburgh.
Our imagination & original ideas create the space for brands to grow inside the consumers mind. Our integrated approach connects across all channels to deliver on that promise.
With an average footfall of 10,000 people per day and local head offices for the main Ryder Cup partners, the venue provided a good opportunity for brands to engage both a consumer and business audience.