Our UK & UAE offices were requested to activate the UAE Formula 1 campaign within the UAE, based around the inaugural Abu Dhabi race in 2009. We focused on key areas in Abu Dhabi – Corniche, Airport, Yas Island etc. to host our brand activations.
Activating the Formula 1 campaign for the UAE, incorporating launching the world’s most expensive motor sport facility, Yas Marina Circuit.
Develop the creative for the launch and the actual event. We focused our campaign, on key areas in Abu Dhabi – Corniche, Airport, Yas Island etc. to host our brand activations.
We created and built innovative experiential activities for F1 and sponsor brands.
A hugely successful opening to a race the world was watching. Entertainment during the race weekend also ensured participants knew Abu Dhabi had arrived in Formula 1.