/ Challenge

A product that prides itself on a Royal/VIP customer base required a brand image to resonate with GCC nationals

/ Execution

We researched the history of the Assaya and importance to the region before fusing this deep heritage with a modern feel to portray a story of traditional values with contemporary vision.

/ Result

A very unique commission was achieved and the most bespoke in Royal Assaya�s history as well as growing sales within an outstanding client list.