/ Challenge

Originating in Spain, Padel Tennis is one of the world’s fastest growing sports. With new sites in Las Vegas and Bangkok, we needed to ensure we had global brand relevance.

/ Execution

working with existing logos we refreshed the brand with a more urban feel, ran this throughout the companies communications and OOH while building new brand designs for new locations.

/ Result

Built a resounding level of brand hype in all new locations for markets previously not exposed to the sport, gained social media support to keep existing/potential players in touch on the clubs growth.