/ Challenge

Ensuring international brand values were implemented in new showrooms in Dubai and Abu Dhabi

/ Execution

Opening the first Bentley dealership in the city of Abu Dhabi, updating existing Dubai showrooms, brand rolled into service centers and the inaugural Bentley Pre Owned showroom

/ Result

Bentley showrooms clearly displaying the heritage of the brand, current plans and car models, with private screenings of up coming vehicles. Lifestyle aspects of the brand were also integrated in all facilities, leading to increased awareness and sales.